Tuesday, June 29, 2010

Introduction

Group Name :
Everlast

Group Leader :
Arputharaj 1071119430

Group Member :
Azril Adib Bin Asmadi 1071113622
Irzani Bin Ismail 1081107144
Don Desmond Aralis 1061111660
Wei Xiang 1091103757


Objective
- Better understanding of Tioman Island
- Recommended to all age groups and all levels of society
- To promote City services
- To gain the knowledge and experience on working in group.
- To gain the knowledge and experience making a website.


TARGET AUDIENCE

CUSTOMERS:

University Students in Cyberjaya (age between 18 to 25 years old)
Cyberjaya is full of university students, our main target market (customers) will be students living in Cyberjaya.




This research was done in 2009, by Setia Haruman Sdn Bhd, who is the master developer of Cyberjaya city. As we can see from the graph above, the expected target for numbers of students in Cyberjaya in 2012 will be increased from 16,000 now to almost 30,000.
This are several forms of advertising strategy we plan to use:

 Internet Advertising
 Newspapers
 Magazines
 Brochures, flyers, pamphlets, catalogs
 Advertising booklet
 Word of mouth




Description
Why Tioman Island ?
*Interesting
- Coral reefs in the clear water
- Natural Beauty
- Untamed rain forest

*Fun Activities
- 18Hole golf course
- Scuba diving
- Snorkeling
- Waterfall
- Jungle trekking

*Well known tourist attraction
- Listed as one ten most beautiful beaches in the world

*Relaxation
- Two spas
- Duty free shops

*Easy Accommodation
- Private bays to low budgets chalets
- Ferry transfers
- Jungle Trekking
- Off road driving
- Sea taxi


Task distribution

Arputharaj 1071119430
- How to getting there
- contact us

Azril Adib Bin Asmadi 1071113622
- Home page
- accomodation

Irzani Bin Ismail 1081107144
- Things to see and do. (activity)
- photo gallery

Don Desmond Aralis 1061111660
- Travel and tips


Tioman Island view


Tioman Island's Group

2 comments:

  1. OK but you need to add workload distribution, the research on the target audience and reference. Please follow the project brief.

    Dr. Ken Neo

    ReplyDelete
  2. Not quite complete! You did not add the reference and research into your target audience's characteristics

    Dr. Ken Neo

    ReplyDelete